Project Description

Objective

The objective of this project was to re-package an existing item. I chose to do Bonne Maman jam and preservative packaging due to its lack of design and also decided to rebrand the product to fit better with the new design.

 

Concept

Three flavours of jam was featured in this set, specifically apricot, strawberry and raspberry. Silhouette illustrations of each fruit was featured predominately on the label on the lid of the jar, as well as in the diecut of the main label. Since Bonne Maman is a company that prides itself on family values and equates itself to “grandma’s cooking”, a vintage and homely feeling was kept in mind throughout the design, which is why a gingham pattern was used on the band of the label, as well as flourishes within the focal point of the label and the font choice.