Project Description

Objective

The objective of this project was to create a logo and accompanying stationary set for the fictional company, Everflote. Everflote specializes in unsinkable canoes and kayaks, so the brand must reflect this as well as company ideals, such as strength and reliability.

Concept

For the Everflote brand, I decided to create a wordmark that has a modern feel as well as conveying what the company specializes in. The Everflote brand features a wordmark that has a wave shape cut out of the word, creating two seperate fields of colour to convey the idea of moving water. Within the wordmark, the letter ‘O’ was shifted upwards, to make it feel as if it was floating on the water.