Project Description

Nick Dzitars is a freelance business owner, specializing in computer repair, located in Perth, Ontario. For Nick’s logo, we decided to go with the imagery of a computer monitor with a wrench overlaid on top of it, creating negative space. This icon conveys the message that Nick Dzitars specializes in computer repair while also┬áreminding the customer base of the icon you would see in the settings of a Windows PC, specifically the control panel. This imagery, along with the light blue colour was chosen due to its association with the field of electronics, specifically computer hardware and its┬ámaintenance. This imagery was expanded upon further through the supporting imagery used on Nick Dzitar’s business cards, such as the circuity design along the bottom of the card.