Nick Dzitars is a freelance business owner, specializing in computer repair, located in Perth, Ontario. For Nick’s logo, we decided to go with the imagery of a computer monitor with a wrench overlaid on top of it, creating negative space. This icon conveys the message that Nick Dzitars specializes in computer repair while also reminding the customer base of the icon you would see in the settings of a Windows PC, specifically the control panel. This imagery, along with the light blue colour was chosen due to its association with the field of electronics, specifically computer hardware and its maintenance. This imagery was expanded upon further through the supporting imagery used on Nick Dzitar’s business cards, such as the circuity design along the bottom of the card.