Project Description

Objective

The objective of this project was to design a tri-fold brochure for the non-profit organization, Waterkeeper Ontario, that would promote their new app, Swimguide. The brochure had to be family friendly as well as informative.

 

Concept

For my design, I began by choosing a simplified vector style to create the beach ball and wave imagery featured throughout the brochure. Font selection and colour palette were kept within the branding feel of Waterkeeper while appropriate photography was chosen to mirror the image of the beach ball. This brochure was printed on recyclable paper and a series of vector images were created to be used within other brochures in the same series.